Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey
Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s platforms. That vision has come to fruition, as last week the company announced Facebook Attribution for all of its advertisers, a free tool that will provide reporting on campaigns across numerous channels. Using machine learning, the data-driven […]
Daily News: Brand & In-house Advertising, Voice Commerce Surge, Google & The On-SERP Experience
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Facebook Introduces ‘Attribution’ for Online and Offline View of Customer Journey (October 23, 2018) LSA Insider: “Early last year, Facebook began beta testing a tool for marketers to monitor campaign success across the company’s […]