Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
DexYP the First Local Publisher to Syndicate SMB Listings to Alexa (August 22, 2018)
LSA Insider: “It’s not clear how much small business (SMB) awareness or grass roots demand there is for listings and local data syndication to smart speakers. But DexYP is wisely getting ahead of the curve and utilizing Yext’s direct data feed to Alexa to get its customers in front of smart speaker users.”
Study: 56% of Consumers Shop Equally Online and Offline (August 22, 2018)
LSA Insider: “A recent study from Periscope by McKinsey, revealed that 56% of consumers shop equally online and offline. When broken down by channel, 10% shopped offline only and 5% shopped online only, while 17% admitted to shopping mostly offline and 11% to mostly online.”
Why Marketers Struggle to Consistently Identify Their Audiences (August 22, 2018)
eMarketer: “In a July 2018 survey of 408 marketing industry professionals in North America conducted by Winterberry Group and Data & Marketing Association (DMA), only 2.4% of respondents said they plan to reduce their spend on marketing identity solutions over the next year.”
Study: Privacy still a worry for smart speaker users (August 22, 2018)
Mobile Marketer: “Even as consumers worry about privacy invasions after highly publicized breaches, MusicWatch’s research indicates a draw of smart speakers is its potential to create experiences like listening to music with family.”
Report: Customers are more loyal to companies that are transparent on social media (August 21, 2018)
MarTech Today: “Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.”
Google Local Search Packs Now Show Posts from Google My Business (August 20, 2018)
Search Engine Journal: “Not all businesses with a GMB page utilize the posts feature, so the ‘Posts’ tab will not be seen in all local business searches. Perhaps the increased visibility in Google search results will be an incentive for more businesses to begin posting to GMB.”
