Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
How Multi-Location Brands Can Optimize Websites for Voice Search Results (March 19, 2018)
LSA Insider: “While the iron is still heating up, multi-location brands need to start thinking about how they’ll connect with smart speaker users.”
Google partners with retail giants to monetize online product searches (March 19, 2018)
VentureBeat: “Under a new program, retailers can list their products on Google Search, as well as on the Google Express shopping service, and Google Assistant on mobile phones and voice devices.”
Two-thirds of consumers with voice-powered devices don’t use them for purchases, study says (March 19, 2018)
Marketing Dive: “While most consumers have yet to try out devices with voice assistants or smartwatches, marketers should take note of the growing interest in emerging mobile technologies.”
Millennial Women Have Strong Purchasing Power. What Influences It? (March 19, 2018)
Marketing Charts: “Millennial women tend to have above-average household incomes and are estimated to collectively represent a market $170 billion in size, according to a report from Merkle and Levo.”
Facebook introduces ‘store sales optimization’ and other ad improvements for retailers (March 19, 2018)
Marketing Land: “Store sales optimization, Tabs for Canvas and product categories for dynamic ads designed to help retailers sell more online and in stores.”
How Technology Will Continue to Refine People-Based Marketing (March 16, 2018)
Adweek: “What is so revolutionary about people-based marketing is the shift toward targeted marketing rather than blindly blasting out that same message to as many people as possible.”
