Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Super Bowl Ads: Alexa Loses Her Voice and Groupon Comes Back (February 5, 2018)
LSA Insider: “In total advertisers probably spent more than $500 million on Super Bowl ads. NBC was charging roughly $5 million for a 30-second spot.”
What’s Hot & What’s Not in Hyperlocal (February 5, 2018)
LSA Insider: “Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year.”
Study: 37% of Brands Utilize Location Data to Improve Marketing Efforts (February 5, 2018)
LSA Insider: “As the number of connected devices (smartphones, tablets, voice assistants, etc.) grows, so does the amount of location data derived from these devices.”
Think With Google: Mobile Searches For ‘Same Day Shipping’ Are Up 120 Percent (February 5, 2018)
GeoMarketing: “Amazon has raised consumer expectations significantly — but through strategic partnerships and in-store initiatives, brick-and-mortars can ‘deliver’ on a same-day promise.”
How to create content to support local SEO and rock the rankings (February 5, 2018)
Search Engine Land: “The rise of mobile search has led to many changes in SEO, but none more dramatic than the area of local search.”
The Voice Shopping Future (February 1, 2018)
MediaPost: “It’s clear that voice-activated shopping is big and only set to get bigger, but many companies are unsure about where to even start with their voice strategy.”
Uberall scores $25M Series B for its location marketing platform (February 1, 2018)
TechCrunch: “Leading the round is HPE Growth Capital, who join existing investors that include Project A, and United Internet.”
