Daily News: Super Bowl Ads, Mobile Searches for ‘Same Day Shipping’, The Future of Voice Shopping
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Super Bowl Ads: Alexa Loses Her Voice and Groupon Comes Back (February 5, 2018) LSA Insider: “In total advertisers probably spent more than $500 million on Super Bowl ads. NBC was charging roughly $5 […]
What’s Hot & What’s Not in Hyperlocal
Cracking the online to offline attribution code remains a primary focus for local marketers in 2018, while booking platforms, loyalty programs, chatbots and beacons will be at the back of the line for investment this year, according to a survey of local marketers conducted by StreetFight. These findings were presented in a “State of Hyperlocal” […]
Study: 37% of Brands Utilize Location Data to Improve Marketing Efforts
As the number of connected devices (smartphones, tablets, voice assistants, etc.) grows, so does the amount of location data derived from these devices. Collecting and analyzing this data can prove incredibly beneficial for understanding how, when and where consumers use their devices and how this usage impacts the path-to-purchase. The State of Location Intelligence 2018 […]