Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Amazon Go Just Opened in Seattle, Now What? (January 22, 2018)
LSA Insider: “For those who are unaware of the store concept, it uses advanced technology (in-store sensors, computer vision, cameras) to track shoppers and their purchases.”
Why Facebook Ad Creative & Relevance Now More Important than Ever (January 22, 2018)
LSA Insider: “Facebook is constantly adding new materials to help improve the advertising experience for businesses and the agencies that service them on the platform.”
Study: Smart Speakers Changing Media Usage, Purchase Behaviors (January 22, 2018)
LSA Insider: “A recent study from NPR and Edison Research offered some new insights into how smart speaker ownership impacts a consumer’s purchasing habits.”
ThriveHive Balances Software and Human Support to Power SMB Marketing (January 22, 2018)
Street Fight: “2018 will offer SMBs an unprecedented slate of digital marketing tools, all created by companies clamoring for their advertising dollars.”
Does Facebook’s new direction really spell gloom and doom for marketers? (January 22, 2018)
Marketing Dive: “As with all changes in the industry, advertisers who stay flexible and roll with the changes will be best equipped to benefit from them.”
As AI Reshapes Consumer Expectations, Marketers Should Still Think ‘Human First’ (January 22, 2018)
GeoMarketing: “As we lean in on the intelligence of AI, we have to make sure we don’t lose sight of brand storytelling and the emotion.”
Google Search Visibility Of Social Falls, Video Rises (January 22, 2018)
MediaPost: “Losers and winners may have been impacted by specific factors related to their own sites as well.”
Live Videos Generate 600% More Facebook Interactions (January 22, 2018)
Search Engine Journal: “This is the direction businesses are taking because many are discovering it to be an effective tool for building sales.”
3 SEO tasks to start 2018 off with a bang (January 22, 2018)
Search Engine Land: “We’re just about three weeks into the new year, and the momentum you establish now can easily set the pace for the rest of your year.”
