Daily News: Amazon Go Opens in Seattle, Facebook Ad Creative, Google Search Visibility
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Amazon Go Just Opened in Seattle, Now What? (January 22, 2018) LSA Insider: “For those who are unaware of the store concept, it uses advanced technology (in-store sensors, computer vision, cameras) to track shoppers […]
Study: Smart Speakers Changing Media Usage, Purchase Behaviors
As the popularity of smart speakers like Amazon Alexa and Google Home continues to grow, marketers are asking: How will these devices impact consumer-shopping behaviors? What about local search and discovery? A recent study from NPR and Edison Research offered some new insights into how smart speaker ownership impacts a consumer’s purchasing habits. This is […]