The idea behind co-op is simple: manufacturers make money available to help local retailers, dealers and distributors sell more of their products. There are billions of available dollars but most co-op programs are underutilized.
Though simple in concept, there is no magic bullet for taking advantage of co-op advertising. Improving co-op performance is a matter of applying hard work, discipline and common sense to make the entire process work better.
Our new report titled, “Breaking through the Co-op Clutter: Best Practices for Improved Co-op Advertising Sales,” discusses how to unlock co-op funds and explores 10 best practices to help sales organizations access more co-op revenue. Here is what you will find in the report:
To access the report, click here.
