Daily News: Location Pushes Thinking Beyond Screens, Co-op Ad Clutter, Local SEO Ranking Factors
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Marketing’s Digital Divide Grows As Location Pushes Marketers to Think Beyond the Screen (October 10, 2016) LSA Insider: “There’s an expanding continuum of practical digital knowledge with experts on one end and novices on […]
How to Break through the Co-op Advertising Clutter (Free Report)
The idea behind co-op is simple: manufacturers make money available to help local retailers, dealers and distributors sell more of their products. There are billions of available dollars but most co-op programs are underutilized. Though simple in concept, there is no magic bullet for taking advantage of co-op advertising. Improving co-op performance is a matter […]
Marketing’s Digital Divide Grows As Location Pushes Marketers to Think Beyond the Screen
Digital media and mobile devices have transformed how we understand and interact with the world around us. For consumers, this means more convenience, reduced friction and persistent access to information. For small businesses and even major brands, however, digital media and mobile have in many ways created more friction and complexity. The promise of digital […]