Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Are Local Publisher Margins and the ‘User Experience’ at Odds? (October 7, 2016)
LSA Insider: “At the SIINDA event in Ljublijana, one theme that emerged is a tension between user experience and margins.”
Search Marketers See Social, Mobile Rising in Importance (October 6, 2016)
Marketing Charts: “Text ads (86%) and remarketing (65%) are considered the most effective PPC channels by search marketers.”
OpenTable Taps Ex-Yahoo Media Head Jeff Kinder To Develop Local Discovery Offerings (October 6, 2016)
GeoMarketing: “OpenTable has hired Kinder from JP Morgan to chart its strategy across e-commerce, payments, and media.”
Xenio raises funding for smart lighting and the Internet of Things (update) (October 6, 2016)
VentureBeat: “Xenio uses smart lighting as beacons that can discover who is nearby and beam location-based promotional messages to the passersby.”
Paid search vs. paid social: how to design the ideal marketing mix (October 6, 2016)
Marketing Land: “Marketers need to understand what search and social brings to the table and integrate them both into your marketing efforts.”
