Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Webinar Recap: How to Optimize for the Right Calls and Not All Calls (October 6, 2016)
LSA Insider: “There are a number of tactics marketers are using to better understand which channels drive the kind of calls that lead to purchases.”
Data: SMB vs. Industry View of “Essential” SMB Marketing Methods (October 6, 2016)
LSA Insider: “When it comes to “essential marketing methods,” there’s agreement between SMBs and marketing providers about the top channels.”
Unacast Hires Programmatic Executive Marianna Zaslavsky To Run Proximity Platform Partnerships (October 6, 2016)
GeoMarketing: “The former Hooklogic and Eyeview vet will be connecting proximity data to companies’ wider digital ad targeting efforts.”
Animoto launches tool to help brands & SMBs make quick videos for social media (October 6, 2016)
VentureBeat: “Animoto on Thursday launched a video storyboard editor designed to let any business simply craft social videos with as little fuss as possible.”
Cross-Device Attribution Still Difficult for Marketers (October 6, 2016)
eMarketer: “There is a significant gap seen between cross-device priorities and capabilities.”
What you need to know about the state of mobile advertising (October 5, 2016)
Marketing Land: “Here’s a look at the types of mobile ad formats that exist today, as well as the technology and data that powers them.”
