Daily News: Optimizing for “Right Calls,” SMB vs. Industry View of Marketing, Unacast Makes New Hire
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar Recap: How to Optimize for the Right Calls and Not All Calls (October 6, 2016) LSA Insider: “There are a number of tactics marketers are using to better understand which channels drive the […]
Data: SMB vs. Industry View of “Essential” SMB Marketing Methods
Media sellers and their local business customers often don’t see eye to eye about online marketing. However, a new study shows that when it comes to “essential marketing methods,” there’s agreement about the top channels. But after the top three or four methods the opinions diverge. SEO, websites and social media were seen as the […]
Webinar Recap: How to Optimize for the Right Calls and Not All Calls
Search, social media and display ads all drive phone calls, but all calls from all of these channels are not equally valuable. Some calls deliver better ROI than others and there are a number of tactics marketers are using to better understand which channels drive the kind of calls that lead to purchases. In a […]