Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
It’s So Easy, It’s Scary: How Halloween Businesses Can Avoid Losing Customers to Seasonality (October 24, 2016)
LSA Insider: “Marketers working with seasonal businesses, like Halloween costume shops, face extra challenges in managing their Google My Business listings.”
Navads Selected by Shell as Global Provider of Location Data Management (October 24, 2016)
Press Release: “Covering 35,000 Shell locations worldwide, the agreement affirms Navads’ leadership within the fuel retail industry and its unprecedented position in publishing location content in maps.”
Mobile Moves to Majority Share of Google’s Worldwide Ad Revenues (October 24, 2016)
eMarketer: “Google now makes more ad dollars from mobile than from the desktop globally, according to eMarketer’s latest estimates of ad revenues at major publishers.”
IBM Adds Pitney Bowes’ Location Insights To Meet ‘Era Of Cognition’ (October 24, 2016)
GeoMarketing: “Two storied companies are partnering to meet the marketing demands associated with the IoT, Machine Learning, and the analysis of unstructured data.”
New Report Shows Urban SMBs Do Better with Agency Help (October 24, 2016)
Street Fight: “A new report indicates that local business owners in big cities get better results from their digital marketing efforts by not doing it themselves.”
AT&T Deal for Time Warner Could Open More Options to Advertisers (October 21, 2016)
Wall Street Journal: “Buyers see potential for more data-driven advertising on both TV and web.”
