Daily News: Local SEO Tips for Seasonal Biz, Majority of Google Revenue is Mobile, “Era of Cognition”
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. It’s So Easy, It’s Scary: How Halloween Businesses Can Avoid Losing Customers to Seasonality (October 24, 2016) LSA Insider: “Marketers working with seasonal businesses, like Halloween costume shops, face extra challenges in managing their […]
It’s So Easy, It’s Scary: How Halloween Businesses Can Avoid Losing Customers to Seasonality
Marketers working with seasonal businesses, like Halloween costume shops, face extra challenges in managing their Google My Business listings. Improper handling of seasonal hours or a closing at one address and a reopening at another can lead to tricks instead of treats, including: The creation of duplicate listings that divide ranking power, leading to lower […]