Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: Indoor Location Growing, Multiple Technologies Being Deployed (October 13, 2016)
LSA Insider: “Though some may debate the importance of location accuracy, those engaged in indoor marketing are in agreement that it is important.”
The Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16) (October 13, 2016)
LSA Insider: “In this webinar, LSA and Camilyo will explore the need for a new framework in local marketing – one which addresses the “customer funnel” more holistically.”
Marketers Say ‘More’ to Search, Mobile, Facebook (October 13, 2016)
eMarketer: “Three-quarters of US marketing professionals said in August 2016 that they plan to increase their AdWords budget in the next 12 months.”
How AOL’s Approach To Online/Offline Attribution Is Set To Evolve (October 13, 2016)
GeoMarketing: “AOL explains how far the internet pioneer has come and where it’s going in bridging physical and digital consumer analytics.”
Weather Company Continues Data Expansion With First-Party Location-Targeting Platform (October 13, 2016)
Street Fight: “Continuing in its evolution from media property to data provider, The Weather Company unveiled a newly updated advertising location-targeting platform this morning.”
Alibaba backs PlaceIQ, a provider of location tools and data (October 12, 2016)
TechCrunch: “CEO Duncan McCall said this is part of a larger partnership, where Alibaba will be using PlaceIQ’s technology.”
Pinterest Adds Retargeting Options for Pins, Websites (October 12, 2016)
Adweek: “Pinterest Wednesday introduced several new ways for advertisers to retarget both users who interact with Pins and visitors to websites with the Pinterest tag.”
