Daily News: Indoor Location Grows, AdWords Budgets on the Rise, AOL’s Approach to Attribution
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Study: Indoor Location Growing, Multiple Technologies Being Deployed (October 13, 2016) LSA Insider: “Though some may debate the importance of location accuracy, those engaged in indoor marketing are in agreement that it is important.” […]
Study: Indoor Location Growing, Multiple Technologies Being Deployed
At the 2016 Place Conference, Google’s Chandu Thota said that pure location data accuracy – simple lat-long coordinates – is overrated. The argument was that understanding the environment of a place is more important as it allows for the delivery of information that is contextually relevant and therefore more useful. While the logic is hard to […]
The Customer Funnel: A New Framework for Local Marketing (Webinar 10.25.16)
Please join the Local Search Association (LSA) and Camilyo for an exclusive webinar presentation Tuesday, October 25 from 2:00 pm – 3:00 pm ET. The path to purchase has become much more complex in the past decade as consumers use more sources to make buying decisions. Small businesses are now forced to use nearly eight marketing […]