Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
AreaMetrics Wants to “Democratize” Location Data Insights (October 4, 2016)
LSA Insider: “With the help of beacons, AreaMetrics is looking to bring location intelligence to businesses of all sizes.”
Google Attempts To Connect All Online-Offline Bases With Forthcoming Product Suite (October 4, 2016)
GeoMarketing: “Google’s new devices promise higher levels of personalization for voice-assisted search, virtual reality, artificial intelligence, IoT, and the connected home.”
TV and Digital Are in a Dead Heat for US Media Dollars (October 4, 2016)
eMarketer: “Both mediums are now the primary media mix combo.”
Google seeks to humanize its brand with new “Google Assistant” female persona (October 4, 2016)
Search Engine Land: “Think of her as a ‘companion’ who is ‘always there but never in the way.’”
DialogTech, LiveRamp Partner To Enhance Call Attribution From Display Advertising (October 3, 2016)
MediaPost: “DialogTech’s new product aims to connect online and offline behaviors to more accurately measure phone call conversions driven by display advertising.”
What you didn’t know about recent Quality Score changes (October 3, 2016)
Marketing Land: “A columnist discusses the impact of some recent AdWords changes on Quality Score.”
