Daily News: AreaMetrics Brings Location Insights to All, New Google Devices, TV vs. Digital Spend
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. AreaMetrics Wants to “Democratize” Location Data Insights (October 4, 2016) LSA Insider: “With the help of beacons, AreaMetrics is looking to bring location intelligence to businesses of all sizes.” Google Attempts To Connect All […]
AreaMetrics Wants to “Democratize” Location Data Insights
Understanding the consumer journey into and inside the store offers valuable insights for brands and businesses. However, getting this data is a challenge for all but the largest retailers and brands. With the help of beacons, AreaMetrics is looking to bring location intelligence to businesses of all sizes. It’s currently working with malls, restaurants and […]