Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: 92% Purchase Within a Day of Conducting Mobile Research (September 15, 2016)
LSA Insider: “Mobile users are moving through the purchase funnel (research to purchase) relatively fast.”
Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs (September 15, 2016)
LSA Insider: “Scammers are using increasingly sophisticated tactics to trick SMBs.”
SweetIQ acquires Connectivity (September 15, 2016)
Press Release: “Montreal-based local marketing automation company strengthens US presence by acquiring California competitor.”
Quiznos Cooks Up In-Store Traffic With Mobile Video (September 15, 2016)
AdExchanger: “Quiznos is working to connect the dots between digital ad exposures and store visitation.”
Are Beacons The Key To Low-Cost Asset Tracking? (September 14, 2016)
GeoMarketing: “There’s a lot more to beacon technology than sending out push notifications.”
Adblock Plus now sells ads (September 13, 2016)
The Verge: “Rather than stripping all ads from the internet forever, Adblock Plus is hoping to replace the bad ads with good ads that are smaller, subtler, and less annoying.”
