Daily News: Mobile Research to Purchase, SweetIQ Acquires Connectivity, Quiznos Exploring O2O
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: 92% Purchase Within a Day of Conducting Mobile Research (September 15, 2016) LSA Insider: “Mobile users are moving through the purchase funnel (research to purchase) relatively fast.” Alert: Beware of Scams Used to […]
Alert: Beware of Scams Used to “Sell” Marketing Products to SMBs
The marketplace for advertising and marketing is uber-competitive and crowded. While strong competition is healthy, drives innovation and keeps prices low, there are those who take advantage of the noise and pose as legitimate companies but with false intentions. It’s easy to see how companies can be taken by these scams. Greg Sterling covered a […]
Data: 92% Purchase Within a Day of Conducting Mobile Research
Mobile is increasingly becoming the “go-to” device for consumers who are looking to research a product or service they want to buy. These mobile users are moving through the purchase funnel (research to purchase) relatively fast. According to a new Google study, 92% of people who researched a product/service on mobile made a purchase within […]