Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
What the Data Show about Location Intelligence in Advertising (or Lack Thereof) (September 12, 2016)
LSA Insider: “Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness.”
8 tips to make sure your Google profile images boost your local search results (September 12, 2016)
Search Engine Land: “Your local business profile image has a significant impact on the impression prospective customers have of your business.”
Next-Gen Mobile Ads: It’s Not About Slapping Screen-Takeovers Onto The User Experience (September 12, 2016)
GeoMarketing: “If we’re serious about building the best future for mobile ad creative, then we need to refresh the rapidly aging approaches of the past.”
Twilio study: most consumers now want to use messaging to interact with businesses (September 12, 2016)
TechCrunch: “Nine out of ten consumers would like to be able to use messaging to talk to businesses but the majority of businesses don’t have the infrastructure in place to do so.”
Marketers Turn to Algorithms to Improve Attribution (September 12, 2016)
eMarketer: “The growing field of marketing attribution is getting some much-needed help from the world of software.”
