Daily News: Location Intelligence in Advertising, Next-Gen Mobile Ads, Software Helping Attribution
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. What the Data Show about Location Intelligence in Advertising (or Lack Thereof) (September 12, 2016) LSA Insider: “Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and […]
What the Data Show about Location Intelligence in Advertising (or Lack Thereof)
Marketers are slowly waking up to the power of location intelligence for insights into consumer behavior and channel effectiveness. In fact, location data is becoming a critical (and soon mandatory) component in understanding the full customer journey from online to offline. The ability to see the entire customer journey from search to store is one […]