Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Angies List Gets Rid of Its Paywall — Will It Work? (July 13, 2016)
LSA Insider: “Under pressure to grow usage and revenue, Angie’s List has been testing a ‘freemium’ model for several months and this morning announced ‘free membership nationwide.’”
Data: Only 6% of SMBs Say Mobile is Primary Marketing Channel (July 13, 2016)
LSA Insider: “SMB investment in mobile marketing is lagging far behind consumer behavior.”
As Location-based Ad Demand Grows, Gimbal Offers App Publishers A Supply-Side Platform (July 13, 2016)
GeoMarketing: “Gimbal’s Proximity Data Platform is meant to give publishers more control of their first-party geo-data, while encouraging the release of more valuable ad placements.”
PlaceIQ Expands Location Data Network, Joining Oracle’s BlueKai Marketplace (July 13, 2016)
Street Fight: “PlaceIQ announced a new integration that will make its audience targeting data available through Oracle Data Cloud’s BlueKai Marketplace.”
Here comes 5G (July 13, 2016)
Re/code: “On July 14, the FCC will initiate a formal rule-making that will make the U.S. the first country in the world to open high-band spectrum for 5G networks and technologies.”
Why Location Isn’t Enough For Mobile Advertising (July 12, 2016)
MediaPost: “The classic example of targeting a consumer strolling past the coffee shop stumbles because it is too-granular of an audience segment.”
Google Courts Retail and Hotel Marketers With New Features (July 12, 2016)
AdAge: “The tech giant rolls out new digital options as travel and retail searches rise.”
One Response
Well, most of the companies are waiting to adopt the 5G technology as it is most demanded internet technology but as it has not been available in smartphones yet.