Daily News: SMBs Not Investing in Mobile, New Freemium Model at Angie’s List, 5G is Coming
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Angies List Gets Rid of Its Paywall — Will It Work? (July 13, 2016) LSA Insider: “Under pressure to grow usage and revenue, Angie’s List has been testing a ‘freemium’ model for several months […]
Data: Only 6% of SMBs Say Mobile is Primary Marketing Channel
A growing number of consumers are leveraging mobile devices as a primary tool to find and and engage with small and medium-sized businesses (SMBs). However, SMB investment in mobile marketing is lagging far behind consumer behavior. According to a new survey, 92% of local business owners, regardless of age, believe their mobile device is essential […]