Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) (July 18, 2016)
Search Engine Land: “Non-locals make up a significant percentage of local search business.”

Half Of All Hospital Visitors Have One Thing In Common: They’re Lost (July 18, 2016)
GeoMarketing: “Indoor navigation can significantly reduce late appointments and raise patient satisfaction.”

Zipcar Can Now Track How Many People See Its Rolling Ad Campaign in Seattle and D.C. (July 15, 2016)
AdWeek: “A new Zipcar campaign equips vehicles with sensors that feed live analytics to clients so they can see where their ads appear on the road, and how many people can see them.”

Beco offers first battery-free beacon, which can run indefinitely on existing lighting (July 15, 2016)
Marketing Land: “The beacon harvests energy from current artificial light sources.”

Xerox-R.R. Donnelley merger would write new chapter for Chicago printer (July 12, 2016)
Chicago Tribune: “If Xerox, which is planning to split into two companies, acquires R.R. Donnelley, which announced last year it would separate into three companies, it would add up to one big deal for Chicago.”