Daily News: Local Search Impact of Non-Locals, Indoor Nav Hospital Use Case, Battery-Free Beacons
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Case study: 33% of local search business is from non-locals (and 7 tips for capturing that traffic) (July 18, 2016) Search Engine Land: “Non-locals make up a significant percentage of local search business.” Half […]
Local Search Isn’t Just for Locals: The Business Impact of Non-Locals
It may surprise some the volume of business that comes from non-local consumers even for those not in traditional travel or tourism markets. I took a look at my Dallas suburb and found that local stores and shops might expect 33% of their business to come from out of town non-locals. Frisco, Texas is not […]