Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Acquisition Makes LSA One Stop Shop for Co-Op Advertising (June 6, 2016)
LSA Insider: “Bring Ad-Builder under the LSA brand, LSA is now able to support local media organizations with all of their co-op advertising needs.”
Webinar: Beyond Rankings – How to Measure Success in Local Search (June 6, 2016)
LSA Insider: “In this webinar Moz will explore the metrics and methods that local businesses and multi-location brands should be using to more holistically evaluate success in local.”
Pingup Partners with Yahoo to Expand Online Booking for Local Services (June 6, 2016)
Street Fight: “Boston-based Pingup, which describes itself as a ‘transaction platform for local services,’ announced a new partnership with Yahoo this morning.”
Growth in Time Spent with Media Is Slowing (June 6, 2016)
eMarketer: “By 2018, growth in total time spent is expected to be a negligible 0.1%.”
Beacons, GPS, Wi-Fi Combo: The New Mobile Presence (June 5, 2016)
MediaPost: “The location data from beaconing is now becoming much more integrated with other location data, such as from Wi-Fi and GPS signals.”
Here’s why people don’t use Siri regularly, even though 98% of iPhone users have tried it (June 4, 2016)
Business Insider: “20% of consumers who said they’ve never used a voice assistant said it was because they feel uncomfortable talking to their tech in public.”
How Sightly’s New CMO Larry Harris Plans To Mix Location Targeting For Personalized Video (June 3, 2016)
GeoMarketing: “The former PubMatic marketing head arrives at video ad distributor from native ad platform Kiosked to serve as Sightly’s CMO and first Chief Strategy Officer.”
How-To Videos the Most Common Marketing Video Type Among SMBs (June 3, 2016)
Marketing Charts: “Two-thirds of SMBs create marketing videos at least 4 times a year.”
