Daily News: One Stop Shop for Co-op, Measuring Local Search Success, Growth in Media Time Spent Slows
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Acquisition Makes LSA One Stop Shop for Co-Op Advertising (June 6, 2016) LSA Insider: “Bring Ad-Builder under the LSA brand, LSA is now able to support local media organizations with all of their co-op […]
Webinar: Beyond Rankings – How to Measure Success in Local Search
Please join the Local Search Association (LSA) and Moz for an exclusive webinar presentation Thursday, June 16 from 2:00 pm – 3:00 pm ET. Most local search marketers use visibility in search results as the primary measure of success. How do we rank? Are we present in the local pack? But there are other metrics […]
Acquisition Makes LSA One Stop Shop for Co-Op Advertising
A few weeks ago LSA acquired Ad-Builder and the company’s primary products Recas and Creative Outlet. To help audiences from both companies better understand the acquisition and what it means for them, LSA hosted a webinar last week and fielded questions. The key takeaway was that LSA is now a one stop shop for organizations interested […]