Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Most Small Businesses Are Discovered Online First (June 1, 2016)
eMarketer: “More than one-third of US internet users said they first find out about small businesses when researching online.”
Is SMB Churn Really an Issue of Expectations Setting by Sales Reps? (May 31, 2016)
LSA Insider: “When expressing dissatisfaction SMBs tend to focus on two primary areas: customer service and proof of value/ROI.”
Can Location Save Mobile Advertising? (May 31, 2016)
Screenwerk: “Marketers should take better advantage of location (and all its myriad uses) for relevance and personalization.”
Google Now Is Connecting Indoor Mapping To Inventory Ads (May 31, 2016)
GeoMarketing: “The Android and iOS app is also providing details on deals and return policies.”
Instagram Is Now Giving Small Businesses a Dashboard Full of Data About Their Posts (May 31, 2016)
Adweek: “The goal is to help smaller businesses get organic insights while also priming them for advertising on the platform.”
The 100 most expensive Google AdWords keywords in the US (May 31, 2016)
ClickZ: “Google is on track to make more than $70bn in revenue in 2016, and here are the top 100 keyword search terms based on a dataset of 80 million keywords.”
