Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
These Retailers And Restaurants Will See The Most Foot Traffic This Father’s Day Weekend (June 10, 2016)
GeoMarketing: “Not surprisingly, dads are most likely to look for a tune-up and some barbecue on Father’s Day weekend.”
Android “Nearby” uses beacons to push apps and sites relevant to user location (June 10, 2016)
Marketing Land: “Service will alert users about apps or websites that have value in that place or business location.”
Do you have the right local SEO tools for the job? (June 9, 2016)
Search Engine Land: “There are plenty of great SEO tools out there to help you get the Local SEO job done.”
Yahoo has received multiple bids at or above $5 billion for core business (June 9, 2016)
CNBC: “There are bids of $5 billion or more for the core business, excluding any real estate or patent portfolio, according to people familiar with the situation.”
Beacons On Buses Trigger Mobile Advertising To Pedestrians (June 9, 2016)
MediaPost: “Last summer, Vector Media, teamed with beacon-maker Gimbal to install beacons in 500 of the double-decker buses where Vector places advertising from major brands.”
Google Maps brings faster, smoother scrolling to Street View (June 9, 2016)
Search Engine Land: “Fluid navigation replaces more awkward arrow-advance.”
