Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Webinar: How Brands Walk the National-Local Marketing Tightrope (May 10, 2016)
LSA Insider: “An upcoming webinar focuses on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates.”
How ShopAdvisor And Gravy Plan To Target Venue Patrons Before They Shop (May 10, 2016)
GeoMarketing: “The deal matches ShopAdvisor’s shopping guide app users with Gravy’s ‘attendance verification’ tools.”
How Often Do Women Interact with Brands Digitally? (May 10, 2016)
eMarketer: “90% of female social media users interact with brands digitally via mobile phone.”
Google wants you to see more local news (May 9, 2016)
Mashable: “Google has announced a new effort to feature local news outlets, particularly when its reporting ends up becoming a part of national news stories.”
Email is far from dead, and mobile apps are the new rising stars (May 9, 2016)
VentureBeat: “A new study shows that when it comes to the customer journey, email is still performing extraordinarily well, but mobile apps are the fastest-growing channel of all.”
Google hints that Voice search reporting coming to Google Search Console’s Search Analytics report (May 9, 2016)
Search Engine Land: “Google may bring voice query reporting to the Google Search Console’s Search Analytics report; when is unclear.”
