Daily News: The National-Local Marketing Tightrope, Google Pushing Local News, Mobile Apps on Rise
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Webinar: How Brands Walk the National-Local Marketing Tightrope (May 10, 2016) LSA Insider: “An upcoming webinar focuses on how national brands interact with and manage local marketing campaigns on behalf of independent franchise affiliates.” […]