Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: Location Data Boosts Ad Engagement 30% (May 25, 2016)
LSA Insider: “Engagement rates can increase up to 30% when accurate location data is used to customize ad creative.”
How Beacon Data Helps Marketers Target Consumers Beyond Store Walls (May 25, 2016)
eMarketer: “Beacons are most often thought of as a means to target ads to consumers on a hyperlocal level, but data gathered by beacons can also help to serve them better ads wherever they go.”
Location Accuracy’s Magic Number: 93 Feet (May 25, 2016)
GeoMarketing: “The level of geo-data accuracy isn’t the most important thing — it’s how marketers use it.”
As Local-Mobile Search Takes off, Google Expands “Store Visits” Metrics, Readies Beacons for SMBs (May 24, 2016)
LSA Insider: “Google’s AdWords VP Jerry Dischler expressed the company’s interest in making O2O visits data available to SMBs.”
Google Redesigns AdWords For Mobile-First Campaigns, Adds Programmatic Ad Features (May 24, 2016)
MediaPost: “Google announced several significant changes that will give advertisers more insight gleaned from data and control of device-level bidding in AdWords for desktop, tablets and smartphones.”
Foursquare just quietly released a bot for finding restaurants (May 24, 2016)
Business Insider: “Foursquare has a new app called Marsbot, which bills itself as ‘your trusted friend that can recommend places to you by learning from your preferences and the places you go every day.’”
