Daily News: Power of Location and Beacon Data, New Developments at Google, New Foursquare Bot
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. Data: Location Data Boosts Ad Engagement 30% (May 25, 2016) LSA Insider: “Engagement rates can increase up to 30% when accurate location data is used to customize ad creative.” How Beacon Data Helps Marketers […]
Data: Location Data Boosts Ad Engagement 30%
Location data can help advertisers create more relevant and personalized ads and messaging. According to a new Thinknear study, engagement rates can increase up to 30% when accurate location data is used to customize ad creative. Location enables marketers to target consumers based on real-world behavior or real-time location. In addition to reaching specific audiences, […]