Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

LSA Acquires Ad-Builder to Expand Services and Co-Op Advertising Opportunities for Members (May 18, 2016)
Press Release: “The Local Search Association (LSA) announced it has acquired Ad-Builder, a provider of co-op advertising support, artwork and software for a wide range of media companies, agencies and brands.”

You Have One Chance To Make A Good First Search Impression (May 17, 2016)
MediaPost: “Many brands are finding that most of their search referrals are visitors that first discover them elsewhere (e.g. Facebook ads), and are now researching the brand further before engaging further.”

Ad blocking to cost US media owners $12bn by 2020 (May 17, 2016)
The Drum: “The rise of ad blockers is set to continue to such an extent that it will cost media owners in the U.S. $12.1bn in lost display ad revenues.”

Mobile is most popular method for researching products: report (May 17, 2016)
Mobile Marketer: “Mobile is now more popular than in-store browsing or window shopping as a method for researching products before making a purchase.”

Location Technology Could Open Up Instant Store Credit For Retail Walk-Ins (May 17, 2016)
GeoMarketing: “The insights produced by consumers’ location patterns, as accessed by geofencing and indoor beacons, could allow retailers to present customers with immediate credit approval as they pass through a store’s entrance.”

Advertisers are now flocking to Instagram (May 16, 2016)
Business Insider: “Approximately 30% of marketers are advertising on Instagram at least once a month, which is about the same as Twitter and half as much as Facebook.”