LSA ACQUIRES AD-BUILDER TO EXPAND SERVICES AND CO-OP ADVERTISING OPPORTUNITIES FOR MEMBERS
Published: 05/18/2016 Deal Boosts LSA’s Ability to Tap the Nearly $40 Billion Co-Op Market TROY, Mich., May 18, 2016 — The Local Search Association (LSA), a not-for-profit industry association representing companies engaged in location-based advertising, announced it has acquired Ad-Builder. Ad-Builder is a provider of co-op advertising support, artwork and software for a wide range of media […]
Daily News: LSA Acquires Ad-Builder, Impact of Ad Blocking, Mobile is Most Popular Tool for Product Research
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. LSA Acquires Ad-Builder to Expand Services and Co-Op Advertising Opportunities for Members (May 18, 2016) Press Release: “The Local Search Association (LSA) announced it has acquired Ad-Builder, a provider of co-op advertising support, artwork […]
Why LSA Acquired Ad-Builder (Recas, Creative Outlet)
Co-op advertising is a large and underutilized source of marketing funds for local retailers and dealers, provided by brands and manufacturers to promote their products and services. Various industry estimates indicate the market is worth nearly $40 billion annually. Yet between 40% and 50% of these funds go unused every year. To help the local […]