Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Local Search Marketing Truths and Trends You Need to Know (May 5, 2016)
LSA Insider: “Today’s consumers are “search-a-holics,” but their search behaviors aren’t one-size-fits-all.”
For Social Media Marketers, Facebook Produces the Best ROI (May 5, 2016)
eMarketer: “Only 2.1% of social media marketers said Snapchat produced the best ROI.”
How SMBs Can Take Advantage of Location in Paid Search Campaigns (May 5, 2016)
Street Fight: “Here are eight way that local merchants can take better advantage of location targeting in their paid search campaigns.”
Study: 40% of Online Appointment Scheduling Happening After-Hours (May 4, 2016)
LSA Insider: “Pingup said that online bookings have grown 30% month over month in Q1 which reflects a growing consumer acceptance and interest in online scheduling.”
Instagram is testing a Facebook-like profile for businesses — here’s what it looks like (May 4, 2016)
The Next Web: “The new Instagram business profiles remain largely the same plus a contact button, linkable location tag and a category to better classify the nature of your business.”
