Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Connecting Dots in the Path to Purchase, Empyr Focuses on Pay-Per-Sale for SMBs (May 26, 2016)
Street Fight: “Empyr‘s system of attribution connects advertisers with publishers, and uses data from Visa, Mastercard and AmEx to measure purchases that follow ad impressions.”
Marketing Data Yields Accurate Decisions for SMBs Worldwide (May 26, 2016)
eMarketer: “52% of SMB respondents said the primary benefit of marketing data was simply making more accurate decisions.”
Can Mobile Video Influence In-Store Shopping? (May 25, 2016)
GeoMarketing: “Shopkick is adding mobile video to its mix of rewards tools to generate awareness and entice consumers to interact with in-store beacons and products at the shelf.”
Facebook Shuttering FBX as Dollars Move From Desktop to Mobile (May 25, 2016)
Ad Age: “Facebook is officially planning to shutter its desktop ad exchange FBX as it pursues the dollars moving to mobile with other products.”
IAB, New York Times, Others Back Gannett In Privacy Battle (May 25, 2016)
MediaPost: “The Interactive Advertising Bureau, The New York Times Company, Huffington Post and other media and advertising organizations are supporting Gannett in its privacy battle with a mobile user over the USA Today app.”
Shoppers more frequently buy products when they see a ton of ads (May 24, 2016)
Business Insider: “Study finds that people are more likely to purchase products when brands target them with ads across numerous channels.”
