From news and commentary to stats and studies, we cover a variety of topics here on LSA Insider. Based on article views, shares and comments, here are the top ten most popular posts from Q1 2016:
1. 24 Expert Predictions for Local Marketing in 2016 (January, 4, 2016)
“We asked the industry what 2016 will hold for the location-based marketing, advertising and commerce space and received 24 interesting predictions.”
2. 2016 Ad-to-Action Award Winners Announced (March 8, 2016)
“With 100 entries for the 2016 Ad-to-Action Awards, check out the 10 winners from each of the 10 categories.”
3. LSA’s Ad-to-Action Award 20 Finalists Announced (February 8, 2016)
“LSA received 100 entries from 72 different companies across 10 categories for the 2016 Ad-to-Action Awards and here are the 20 finalists.”
4. The Top 4 Local Ranking Factors for 2016 Explained (February 19, 2016)
“Here are the local ranking factors experts have been focusing on since Google’s update from a seven-pack local listing to the three-pack.”
5. Facebook Gaining Local Search Momentum (January 28, 2016)
“Facebook is once again getting attention as it pertains to local search and here are the reasons why.”
6. Study: SMBs Increased Monthly Spend on Digital Marketing in 2015 (February 3, 2016)
“In 2015 about 15% of SMBs graduated to higher monthly marketing spend levels.”
7. xAd Marketplace Makes Buying Location Like Search Keywords (February 23, 2016)
“Location marketing platform xAd has launched “Marketplace,” a self-service location-campaign builder for mobile marketers that aims to make buying location-targeted campaigns like buying search keywords.”
8. Small Biz NPS Data: WordPress #1, Google #4, Facebook #12, Yelp #25 (February 18, 2016)
“Small business social network Alignable has released its latest Trust Index, which offers NPS rankings for leading vendors to the small business market.”
9. ReachLocal Updates Sales Approach, Seeing Positive Results (January 19, 2016)
“We got a behind-the-scenes look at ReachLocal’s cutting edge facility and CEO Sharon Rowlands gave us an overview of the functions performed at their Dallas office.”
10. Web.com to Acquire Yodle in Cash Deal Worth Roughly $340 Million (February 11, 2016)
“Web.com announced it was acquiring Yodle in an all cash deal worth roughly $340 million. This comes two years after Yodle filed to go public but was not successfully able to launch its IPO.”
