Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Data: SMBs to Account for 14% of Digital Marketing Services Spend (April 20, 2016)
LSA Insider: “When it comes to paying for digital marketing services, a new study finds that SMBs are drastically out-spent by larger businesses/enterprises.”
Forecast says SEO-related spending will be worth $80 billion by 2020 (April 19, 2016)
Search Engine Land: “Report from Borrell Associates argues “marketing services” spending in US is much larger than advertising.”
Angie’s List loses employees to rival in ruling (April 19, 2016)
IndyStar: “A judge blocked Angie’s List’s effort to prevent three former salespeople from working for the company’s competition.”
Google drove 95 percent of US smartphone paid search clicks in Q1 [Merkle] (April 19, 2016)
Search Engine Land: “Product listing ads continue to drive growth with added exposure on mobile and search partners.”
Nordstrom Smoothly Fuses Online And Offline With ‘Pop-In’ Concept (April 19, 2016)
GeoMarketing: “Each month, the department store’s pop-in shop spotlights exclusive products designed around a specific theme — and customers can choose how to purchase them.”
Paid search rules for ROI on mobile: report (April 19, 2016)
ClickZ: “Lead generation and direct online sales represent the two most important objectives for mobile marketers and paid search is the key mobile channel for achieving these objectives.”
