Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
New LSA Programs & Services Designed to Meet Needs of Independent Agencies (April 21, 2016)
LSA Insider: “To round out LSA’s member ecosystem, the not-for-profit is starting to focus more on expanding outreach to independent, digital agencies.”
One-Third Of The Top 50 US Retailers To Roll Out Beacon Programs (April 21, 2016)
GeoMarketing: “Unacast’s Proxbook finds 20 percent growth in the global use of beacons in Q1.”
Advertisers finally get the message: Consumers don’t like crappy ads (April 21, 2016)
The Next Web: “To stay relevant, brands must create content that is well-suited for each platform and consumable with as few additional hoops — or clicks — to jump through.”
Why Online Locations Matter Even More in the New Retail Landscape (April 21, 2016)
Street Fight: “Companies spending money on online advertising today without ensuring that all of their locations are published and up to date online are missing a huge opportunity to capitalize on consumer behavior.”
Google makes 2 ad updates that will affect local search marketers (April 20, 2016)
Search Engine Land: “Ads now appear in Local Finder results, plus ads display differently in Google Maps.”
Ad Buying on Facebook Just Got More TV-Like (April 20, 2016)
AdAge: “The social media powerhouse introduces tools familiar to broadcast advertisers.”
Beacon marketers have new ways around app download requirement (April 19, 2016)
Marketing Land: “Google’s Eddystone can send notifications to the mobile browser, while beacon-app networks are being created.”
