Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Study: Industry Relevance Most Important for Local SEO Citations (April 27, 2016)
LSA Insider: “Search engines look to be putting much more local SEO importance on industry specific content and websites.”
Millennial texting bias an argument for services like Messenger, Pingup (April 27, 2016)
LSA Insider: “75% of millennials would rather lose the ability to talk versus text.”
Will readers pay for local news? A digital startup in Tulsa bets that they will (April 26, 2016)
Columbia Journalism Review: “After getting 500 subscribers over the course of eight months, a Tulsa, Oklahoma publication is finding that some people will spend real money on local news online.”
What Do Asteroids Have To Do With Location Targeting? (April 26, 2016)
GeoMarketing: “Understanding space and time provides ‘analytic superfood’ — and applications range from astrophysics to building consumer profiles, says IBM’s Jeff Jones.”
Google testing a slimmed-down version of the local box (April 26, 2016)
Search Engine Land: “Google is testing a minimalist version of the local box in the mobile search results which may be a version for slower internet connections.”
