Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.

Webinar: Why Marketing Automation is the Future of Local Sales (March 24, 2016)
LSA Insider: “In this webinar, Vendasta’s Chief Marketing Officer, Jeff Tomlin, will discuss insights gained from over a year of local marketing automation, targeting SMBs with individualized content and how data drives the decision making process.”

The Convergence of National and Local Markets (March 23, 2016)
YP Blog: “The lines between national and local advertisers are quickly blurring as both types of businesses want to attract local customers but need to do so in unique ways.”

If You Want To Really Reach Gen Z, Snapchat Is The Way (March 23, 2016)
Adweek (Social Times): “Snapchat is the fastest growing social network in the history of social networks, and 63 percent of its more than 100,000 daily active users, are between the ages of 13-to-34.”

Google is building YouTube Connect, a livestreaming app to take on Periscope (March 23, 2016)
VentureBeat: “Google has quietly been building a new livestreaming app called YouTube Connect, VentureBeat has learned.”

Location-Based Marketing Is Fast Becoming Essential to Remain Competitive, Says New Study (March 23, 2016)
Forbes: “Location-based mobile advertising is fast becoming a competitive differentiator, according a new report by Forbes Insights, in association with xAd.”

Square Teams Up With Facebook to Offer Ads That Can Be Gauged (March 23, 2016)
New York Times: “Square has long pitched itself to small businesses as a one-stop shop for processing customers’ credit cards and now the company wants to help get more of those customers in the door.”

Google is making a keyboard for the iPhone (March 22, 2016)
The Verge: “Google has been developing a third-party keyboard for iOS that would put the company’s search engine in a highly used part of the interface.”