Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
“Search disruption is coming!” and 9 other expert insights From LSA16 (March 28, 2016)
Search Engine Land: “Based on discussions from LSA16 in San Francisco a couple weeks ago, here are 10 insights from experts and SMBs that will impact your marketing strategy.”
Most SMBs Measure Social Media Success by Amount of Views (March 28, 2016)
eMarketer: “Many SMBs measure how well their efforts have done by the amount of views they get.”
Forbes’ Bruce Rogers: Without Location, Marketers Can’t Figure Out What Customers Want (March 25, 2016)
GeoMarketing: “Forbes’ chief insights officer and head of CMO practice asserted that location is the perfect tool for predicting intent — and for crafting customized messages that drive an in-store action.”
US Spending on Paid Media Expected to Climb 5.1% in 2016 (March 25, 2016)
eMarketer: “Growth will be slower than previously expected as advertisers pare investments on traditional media formats like TV and radio.”
For online ads, simplicity may be the key (March 24, 2016)
MediaLife: “There’s such a thing as being too clever, and it’s a malady that appears to be infecting many online advertisements.”
Report: Apple Pay moving to the mobile web, could give big boost to m-commerce (March 24, 2016)
Marketing Land: “Retailers should be doing everything they can to increase mobile transactions.”
