Daily News: Tech to Disrupt Search Space, Measuring Social Media Success, Paid Media Spend to Climb 5.1%
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. “Search disruption is coming!” and 9 other expert insights From LSA16 (March 28, 2016) Search Engine Land: “Based on discussions from LSA16 in San Francisco a couple weeks ago, here are 10 insights from […]
Change is Coming to Search (Yes, Really!) and Other Insights from LSA16
Articles citing change to search are so commonplace that the title “change is coming” is akin to crying wolf. Readers are on to the gimmick that has been used to attract attention as a flashy native ad or generate clicks on an article’s title. Yet we now have both data and real-marketplace examples demonstrating that […]