Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
SMBs Believe They Can Self-Manage Most Critical Marketing Channels (March 22, 2016)
LSA Insider: “DIY marketing can often produce weak results, which can in turn cause SMBs to draw the wrong conclusions about a marketing method or channel.”
Age, Gender Are Factors in Ad Blocking (March 22, 2016)
eMarketer: “Male smartphone owners in the UK and US are more likely to install ad blocking apps.”
PlaceIQ’s Mandeep Mason on Looking at Location from an International Perspective (March 22, 2016)
Street Fight: “Part of the evolution and maturation of location technology as a whole is bringing those international markets up to speed.”
ComScore Partners With Adobe to Receive New Digital Metrics (March 22, 2016)
AdAge: “ComScore will begin incorporating Adobe’s census-based metrics across platforms and devices into its products to help advertisers and ad sellers better tailor their campaigns, the companies said.”
Google Is Gradually Turning Mobile Search into an App-Like Experience (March 21, 2016)
Screenwerk: “I see Google trying to straddle the web-app divide by continuing to organize mobile web content but providing more ‘answers’ and a more ‘complete’ (or immersive) experience that is increasingly app-like.”
How Are Geo-strategies Reshaping The Mobile Banking Landscape? (March 21, 2016)
GeoMarketing: “The brick-and-mortar bank is at a crossroads, with mobile offering solutions and challenges to the traditional banking model.”
Moat Raises $50 Million to Help Develop Digital Ad Currency (March 21, 2016)
Wall Street Journal: “Analytics firm aims to take on Google by creating a new currency for buying and selling online ads, similar to Nielsen for TV ratings.”
