Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars (March 23, 2016)
LSA Insider: “Beacons, artificial intelligence (A.I.), virtual assistants (VA), virtual reality (VR), augmented reality (AR) and even connected cars are transforming what is possible for local marketers and consumers alike.”
Mono Solutions & MatchCraft Driving Higher ROIs for Advertisers (March 23, 2016)
MatchCraft: “Mono Solutions and MatchCraft announce an integration that makes building, maintaining and monitoring SEM campaigns easier for SMB service providers.”
Dunkin’ Donuts’ Costello: Location Amplifies Mobile Ads (March 23, 2016)
GeoMarketing: “Dunkin’ Brands’s John Costello talked about the power of location — and how brands can up their local impact.”
Foursquare’s Attribution Solution a Step in the Right Direction, but Still Leaves Gaps for Marketers (March 23, 2016)
Street Fight: “Foursquare—the location-based social network that now calls itself a ‘location intelligence’ company—recently stepped into the analytics business.”
Study: Customers (Especially Millennials) Hate When You Fail to Deliver Cross-Device Experiences (March 22, 2016)
Adweek (Social Times): “They want the experience from desktop to mobile to tablet to flow smoothly, and they definitely notice when this fails.”
IAB offers tactical advice for publishers tackling viewability (March 22, 2016)
Marketing Land: “IAB provides guide with tips for publishers to increase viewable impressions of desktop display and video ads.”
Local marketing: What is the true local web? (March 22, 2016)
Search Engine Land: “Local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off.”
