Daily News: Local Angle for New Tech, Mono Solutions & MatchCraft Partner, Location Amplifying Mobile Ads
Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more. The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars (March 23, 2016) LSA Insider: “Beacons, artificial intelligence (A.I.), virtual assistants (VA), virtual reality (VR), augmented reality (AR) and […]
The Local Angle for New Tech: Beacons, VR & AR, VA & AI, Connected Cars
While a sole-proprietor operates his or her business without a website, a big brand retailer is installing beacons to better track store-visits and in-store behaviors. This is representative of the wide gap in local marketing sophistication, with technology being a driver of this separation. A variety of “new” technologies are starting to permeate the local marketing […]