Here is today’s roundup of news related to local marketing and advertising, local media, technology, local commerce, consumer behavior and more.
Survey: More than half of customers will defect unless their feedback is recognized (March 21, 2016)
Marketing Land: “Majority say that their feedback is ignored by enterprises.”
Ecommerce Is a $341.7 Billion-dollar Industry — Can SMBs Get a Piece of the Pie? (March 21, 2016)
Street Fight: “While all signs point to an impending tipping point for online commerce, the reality is that e-commerce sales still make up below 10% of total retail sales.”
Digital Video Advertising Continues to Expand (March 21, 2016)
eMarketer: “The two core areas of digital video monetization—advertising and subscriptions—remain on aggressive growth trajectories.”
5 Times the Next Big Thing Failed to Kill the Last Big Thing (March 20, 2016)
Adweek: “We’ve seen a layering of new digital channels on top of existing channels, which creates a rich tapestry of ways to connect with customers.”
Why streaming content without using up data could violate net neutrality (March 18, 2016)
Mashable: “A recent trend in the industry in which ISPs such as AT&T or Comcast allow consumers to stream certain content for free (without counting against their data quota) threatens to undermine net neutrality.”
6 Of The Most Expensive Marketing Mistakes A Business Can Make (March 18, 2016)
Forbes: “This guide is going to show you six of the dangers you have to be aware of when starting any new marketing campaign.”
