Here is today’s roundup of news related to location-based marketing, advertising, media, technology, local commerce and more.
Fat Finger Survey Reminds Us CTR Worthless As Mobile Display Metric (February 5, 2016)
LSA Insider: “According to new consumer survey data from Retale, 60% of clicks on mobile display ads are unintended.”
Super Bowl Advertisers Will Reach A Big Audience, But Will They Miss Millennials? (February 5, 2016)
Marketing Land: “Online survey suggests half of 18–34 audience may not tune in to the big game.”
Is Customer Service the New ROI for Small Business Marketers? (February 5, 2016)
LSA Insider: “In one sense great service is a substitute for proof of ROI.”
Factual & InMobi Partner to Enable Location-Based PMPs through InMobi Exchange (February 5, 2016)
Press Release: “Factual is excited to announce an expansion of our current partnership with InMobi to include the release of our high quality location-based audience data within private marketplace (PMP) environments on InMobi Exchange (IX), powered by Rubicon Project.”
More Than M-Commerce: Mobile Is Part Of 46 Percent Of All Shopping Journeys (February 4, 2016)
GeoMarketing: “Omnichannel shoppers are looking for a better experience across all devices — but especially on mobile, says Facebook Insights.”
Data: 71% of SMBs Say Marketing is Managed In-House (DIY) (February 4, 2016)
LSA Insider: “Even with the complexity and fragmentation of audiences as it relates to marketing, a new study finds that most SMBs are managing their marketing efforts in-house.”
56% Of Brands Up Marketing Budgets For 2016 (February 4, 2016)
MediaPost: “According to a new industry survey conducted by Selligent/StrongView, marketing budgets will rise in 2016, with 56% of companies increasing and 35% maintaining current levels.”
Cisco sees eight-fold increase in mobile data by 2020 (February 4, 2016)
ARN Net: “Mobile data traffic is expected to grow eight-fold in the next five years, according to a forecast by Cisco released Wednesday.”
Placed Connects In-Store Attribution To Out-Of-Home (February 3, 2016)
GeoMarketing: “After creating a Cross Device Marketplace to measure mobile-to-desktop conversions, Placed wants to show how digital billboards can lift retail foot traffic as well.”
Geofeedia Raises $17M To Help Businesses Tap Into Social Location Data (February 3, 2016)
TechCrunch: “Geofeedia, a startup that pulls real-time, location-based data from social media, has raised $17 million in Series B funding.”
Amit Singhal, an Influential Engineer at Google, Will Retire (February 3, 2016)
New York Times: “Alphabet, the parent of Google, is losing one of its most influential engineers, but his successor’s background is indicative of how important artificial intelligence technology is becoming to the Silicon Valley company.”
Instagram Now Offers 60-Second Video Ads (February 3, 2016)
Marketing Land: “New 60-second Instagram video ads give marketers an opportunity to tell a story and not be confined to doing so in such a short period of time.”
Use of Data, Exposure of Vendor NPS Scores Could Shake Up Sales in Local Market (February 2, 2016)
Screenwerk: “More sophisticated SMB data is starting to make its way into the sales process and exposure of vendor and agency NPS scores could shake up the local market.”
